SEO or Search Engine Optimisation, a term thrown around by web development companies and digital marketing agencies the world over, but really, what is SEO?

Search Engine Optimisation comprises a number of methods, strategies, techniques and tactics to increase the visibility of a website by obtaining a high ranking placement in organic Search Engine Results. In simpler terms – SEO helps make your website visible to search engines as well as customers searching for products, services or websites similar to yours.

When building a website, Search Engine Optimisation needs to be at the forefront of your web designer or developers thinking. Building a nice looking website is not where the buck stops – what’s the point of a nice looking site that cannot be found? That’s the same as setting up a new store and not providing anyone details on what you sell, where it is, where you are based and the fact that you are open for business.

There are a number of factors to consider when striving for success with Search Engine Optimisation. These can be broken down into two main areas:

  • On-Page SEO Factors
    1. Quality of Website Content
    2. Website Build & Architecture
    3. Coding

These are really important factors when putting together your website and building your online presence. These are directly influenced by you and your developer

  • Off-Page SEO Factors
    1. Establishing Trust
    2. External Links
    3. Social

These are the elements influenced by readers and other visitors to your website.

In this series I will focus on On-Page SEO Factors as well as Off-Page SEO Factors.

Part 1
Good quality copy is of the utmost importance to the success of your website. Good copy should include a number of keywords and phrases that potential customers use as part of their search terms when they are looking for products or services similar to yours.

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Part 2
As part of your websites build or setup there are a few factors that should be taken into consideration to ensure success with search engine optimisation.

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Part 3

Unlike On-page SEO, off-page SEO refers to activities outside of your website coding. The most important are..

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