SEO or Search Engine Optimisation, a term thrown around by web development companies and digital marketing agencies the world over, but really, what is SEO?
Search Engine Optimisation comprises a number of methods, strategies, techniques and tactics to increase the visibility of a website by obtaining a high ranking placement in organic Search Engine Results. In simpler terms â€“ SEO helps make your website visible to search engines as well as customers searching for products, services or websites similar to yours.
When building a website, Search Engine Optimisation needs to be at the forefront of your web designer or developers thinking. Building a nice looking website is not where the buck stops â€“ whatâ€™s the point of a nice looking site that cannot be found? Thatâ€™s the same as setting up a new store and not providing anyone details on what you sell, where it is, where you are based and the fact that you are open for business.
There are a number of factors to consider when striving for success with Search Engine Optimisation. These can be broken down into two main areas:
- On-Page SEO Factors
- Quality of Website Content
- Website Build & Architecture
These are really important factors when putting together your website and building your online presence. These are directly influenced by you and your developer
- Off-Page SEO Factors
- Establishing Trust
- External Links
These are the elements influenced by readers and other visitors to your website.
In this series I will focus on On-Page SEO Factors as well as Off-Page SEO Factors.
Good quality copy is of the utmost importance to the success of your website. Good copy should include a number of keywords and phrases that potential customers use as part of their search terms when they are looking for products or services similar to yours.
As part of your websites build or setup there are a few factors that should be taken into consideration to ensure success with search engine optimisation.
Unlike On-page SEO, off-page SEO refers to activities outside of your website coding. The most important are..